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Absolut Vodka in conjunction with the Singapore Design Festival invited 5 of Singapore's visionary design groups and artists to each create a word art installation with a word or phrase from Absolut's anthem, 'In An Absolut World, Doing Things Differently Leads to Something Exceptional'.
Kult turned 'Doing Things' into a sound-activated animation while Kuanth created a bird-filled garden in an acryllic house for 'Differently'. Sokkuan made 'Something' into gigantic paper diamonds with a peep hole to another world, and H55 gave away posters of illustrated reindeers with antlers that formed the word 'Exceptional'.
fFurious built 'Leads To' into a guiding light structure, made of black steel and acrylic, 105 shot-glasses with LED lights and immeasurable shots of enlightenment.
| 20 to 30 Nov 2009, ION Orchard | 01 to 22 Dec 2009, Zirca | 02 to 31 Jan 2010, Zirca |
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